No. 13
in makeup
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How it works.
54% would recommend
Why we ranked it No. 13 in makeup
Sample
22 redditors with explicit opinion · 12 positive · 8 negative · 2 neutral
Score
0.559 — formula: 0.75 × % positive + 0.25 × pos/neg ratio
Confidence95% CI: 35–73% · the true approval rate falls in this range with 95% statistical confidence
Verdict
Editor's Pick — Curated classic. On the site regardless of threshold because we trust the long-term reputation.
Sources
r/MakeupAddiction, r/Sephora, r/Makeup, r/PaleMUA, r/DrugstoreMUA + 3 more
Tarte · makeup
Editor's Pick
Shape Tape Concealer
r/MakeupAddictionr/Sephorar/Makeupr/PaleMUAr/DrugstoreMUAr/Ulta
TL;DR — Reddit consensus
A cult favorite concealer that performs well for many, but shade matching can be tricky and some users report oxidation issues.
Amazon vs Reddit
Amazon loves it. Reddit isn't sold.
On Amazon: ★4.5 from 15,686 reviews — that's roughly 88% positive.
On Reddit: 54% of 22 redditors recommend it.
The gap of 33 points is unusual and worth reading the cons before you buy.
What redditors love
+
Works perfectly for those who find their match
“It's the first concealer I've found that works perfectly for me”
u/EliNicole40 · r/Makeup →
+
Remains a reliable go-to despite brand controversies
“I still use Shape Tape. It's an amazing concealer for me, so it's still my go to.”
u/BraveHeartoftheDawn · r/MakeupAddiction →
+
Strong enough formula to bring users back
“we all collectively decided to ban tarte, but then we all slowly caved when they dropped shape tape”
u/chilli-li-li · r/MakeupAddiction →
+
Delivers satisfying results for under-eye area
“I recently splurged on Merritt primer and tarte concealer for my under eyes and I am very happy with the upgrade.”
u/NatalieKMitchellNKM · r/Makeup →
What they don’t
−
Shade matching is difficult, especially for beginners
“I bought shape tape as a foundation novice and had an ulta person shade match me. Got it home, tried it out myself, and decided against foundation forever after that because it looked SO BAD!”
u/clembert · r/MakeupAddiction →
−
Oxidizes in the tube within six months
“The full size oxidized in the tube within 6 months! And my makeup stays in my makeup bag”
u/Comfortable_Dog_2871 · r/Makeup →
−
Drugstore alternatives perform better at lower price
“the elf hydro camo concealer is literally better (for my skin) than the tarte shape tape one and like a third of the price”
u/waitthissucks · r/Makeup →
−
Some shades run too yellow for fair skin
“It worked for me when I got Tarte shape tape in the lightest color and it was too yellow”
u/RasputinsThirdLeg · r/PaleMUA →
COMPARE WITH
Cheaper alternative
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Lash Princess False Lash Effect Mascara
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Direct quotes
What 22 redditors actually said.
Top 6 by confidence shown — expand below for the rest. Click any to open the original on Reddit.
C
u/charliekelly76
·
r/MakeupAddiction
I haven't bought Tarte since and I'm still not going to, no matter how many reiterations of shape tape they concoct.
C
u/clembert
·
r/MakeupAddiction
I bought shape tape as a foundation novice and had an ulta person shade match me. Got it home, tried it out myself, and decided against foundation forever after that because it looked SO BAD!
B
u/BraveHeartoftheDawn
·
r/MakeupAddiction
I still use Shape Tape. It's an amazing concealer for me, so it's still my go to.
E
u/EliNicole40
·
r/Makeup
Never does me wrong. It's the first concealer I've found that works perfectly for me
N
u/NatalieKMitchellNKM
·
r/Makeup
I recently splurged on Merritt primer and tarte concealer for my under eyes and I am very happy with the upgrade.
W
u/waitthissucks
·
r/Makeup
the elf hydro camo concealer is literally better (for my skin) than the tarte shape tape one and like a third of the price
Show all 22 mentions ↓
"I forgot just how bad this was. I was working at Ulta at the time and was excited when I heard about the release"
View thread →
"Love that stuff. People, and companies, make mistakes. Shouldn't we show some grace if they correct their error?"
View thread →
"brands like Tarte spend millions on luxurious vacations for influencers and decreased their annual shape tape sale from 50% to 40%"
View thread →
"I would definitely recommend - it doesn’t cake my makeup, and I use the Tarte Shape Tape hydrating one."
View thread →
"ecently got the Kosas concealer for the same reasons as you after having been a Tarte shape tape girly for my entire life. I've found the shade matching on Kosas to be close fo"
View thread →
"my undereyes. It's also cheap as hell and super small packaging. Everyone loves tarte shape tape but I can't imagine it being better than this 6$ concealer."
View thread →
"Nars!! Side note, I wouldn't bother with Tarte Shape Tape unless it's on a very good sale and you'll only be out for a couple of hours. I"
View thread →
"vious replies for something that’s like your skin but better, I’d recommend the tarte shape tape they have a hydrating one iirc it is medium coverage or the Charlotte Tillbury"
View thread →
"Tarte shape tape concealer in 8B"
View thread →
"we all collectively decided to ban tarte, but then we all slowly caved when they dropped shape tape"
View thread →
"The full size oxidized in the tube within 6 months! And my makeup stays in my makeup bag"
View thread →
"It worked for me when I got Tarte shape tape in the lightest color and it was too yellow"
View thread →
"Tarte shape tape radiant and tower28!!"
View thread →
"I’ve been using the tarte shape tape matte concealer recently and have been liking it!
edit: I guess someone got ma"
View thread →
Threads tracked
The conversations we're watching.
●
r/MakeupAddiction
Tartes Foundation Fiasco From 2018
●
r/Makeup
Whats An Expensive Makeup Product That You Dont
●
r/Makeup
Is There A Need To Buy High End Makeup If I Can
●
r/Makeup
Do You Know Any Drugstore Or Cheaper Products
●
r/DrugstoreMUA
What Are Cult Classic Products That You Still Use
●
r/PaleMUA
Pale Concealer Swatches
●
r/Ulta
Yall Urban Decay Sent This To Me Because Of This
●
r/SkincareAddiction
r/SkincareAddiction
Read also
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Adjacent
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A $4-5 drugstore mascara that doesn't irritate sensitive eyes or cause lash shedding.
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High-coverage concealer that doesn't crease under eyes, beloved by users for nearly a decade.
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